In the scorching summer heat, as the sweltering weather persists, we turn to social media platforms where the dopamine style remains a hot topic. The Y2K trend, popular among millennials, has made a comeback, and various lifestyle-related products have swiftly joined the trend, including the everyday tool we use for hydration – water bottles. Good gifts its a trendsetter in consumer goods manufacturing with a long-standing partnership with top brands like Starbucks, Pop Mart, and IKEA, produces over 100 water bottle designs each year, earning significant popularity among consumers.
In this analysis, we will focus on water bottles and dissect how they transform into trendsetting icons, capturing the hearts of consumers, from the perspectives of design, functionality, color, and material.
#1 Style of Shape
Just when you think you've seen the most outrageous thing, brands will let you know that there's always something beyond your wildest imagination. For instance, in recent years, water bottle designs have continuously pushed the boundaries of creativity!
Shape plays a key role in winning over consumers. With techniques like blow molding for plastic bottles or hydroforming for stainless steel bodies, unconventional bottle shapes are crafted. Square water bottles are easy to grip and carry, with their flat surfaces allowing for large-scale pattern printing.
Unconventional Bottle Shapes, Winning through Uniqueness
By utilizing blow molding for plastic bottles or hydroforming for stainless steel bodies, unconventional bottle shapes are created. Square water bottles are easy to hold and carry, and their flat surfaces are suitable for large-scale pattern printing.
Combining and juxtaposing multiple features
The combination and juxtaposition of geometric shapes create a visually clean and refreshing appeal. The integration of different materials enhances the product's sense of depth and comfort.
#2 Structures
Is it enough for the design to be just individualistic? Never underestimate the discerning eyes of consumers. They are not only looking for uniqueness but also practicality. Along with practicality, it is essential to have a distinctive style!
1. Accessory Decorations, Elevating the Trend
By adding elements like cup body, nylon ropes, and toy decorations, water bottles can be made more fashionable and innovative.
2. Dual-mouth Bottle Body, Twice the Delight
With dual drinking mouths, you have versatile drinking options, and the detachable dual bottle bodies add a touch of playfulness.
3. Prioritizing Hygiene: Foldable Straws
In contrast to the popularity of foldable straw cups abroad, Chinese consumers place a higher emphasis on hygiene. The use of linked straws with a dustproof cover effectively prevents dust.
#3 Color
While young people may not be aware of it, those who have transitioned from the millennial generation recall the Y2K style they saw in magazines, which has now resurfaced and become popular on today's social media platforms. Trends have returned to a period when consumers emphasized their identity. Consequently, the current season's popular color palette has transitioned from dopamine-inspired shades to Y2K aesthetics. It goes to show that the world ultimately comes full circle!
1. Inherent Excitement: Sweet Dopamine
The concept of dopamine color palettes draws inspiration from vivid colors found in nature, creating a vibrant and colorful visual ambiance. These colors include tangy orange, bright blush pink, spring green, enchanting lavender, and radiant yellow. Bold and vivid colors unleash infinite vitality in the post-pandemic era.
2. Playful Attitude: Modern Clash of Colors
By juxtaposing dazzling bright colors with highly saturated hues, a sense of futurism is achieved, conveying a powerful optimistic tone. Digital blue, ultra-bright pink, vibrant yellow, and sunset orange combine to depict infinite vitality, presenting a fresh concept of a modern kaleidoscope.
3. Calm and Soothing: Neutral Morandi
Soft pastel wax colors blended with serene natural neutrals create a gentle and harmonious palette. Shell white, clay color, off-white, mountain blue, rosy glow, and silk yellow present a tranquil and healing power, embodying a sense of freedom and lightness in a minimalist lifestyle.
#4 Material
When it comes to the value proposition of products, the choice of materials often aligns perfectly with consumers' own life attitudes. Whether it's outdoor living, low carbon footprint, or a connection to nature, water bottles closely linked to lifestyle choices have been at the forefront of adjusting their material choices, paving the way for multiple avenues of exploration!
1. Lightweight and Durable: Titanium
Titanium cups have gradually transitioned from traditional outdoor settings to becoming everyday carry cups due to their lightweight and durable nature, making them highly popular.
2. Repurposing Coffee Grounds: A Never-Ending Cycle
By repurposing coffee grounds into recycled products, we gather the forces of environmental conservation and provide people with more choices for sustainable living.
3. Bamboo and Rattan Weaving: Embracing Simplicity and Natural Authenticity
Crafts such as bamboo and rattan weaving inherently possess a raw and natural aesthetic. When integrated into water bottle design, they evoke a return to simplicity and authenticity.
Summary
In the post-pandemic era, consumers have shifted their focus towards themselves, seeking various lifestyle products that reflect their personality and identity, embarking on a new journey of trend exploration.
As quirky and personalized designs gradually dominate the water bottle market, unconventional shapes, bold color clashes, and strap accessories are leading the way, catering to individuality whether for on-the-go use or daily routines. Beyond functionality, water bottles have expanded into conceptual directions. For outdoor camping, there are lightweight and durable titanium cups, while for city walks, dopamine-inspired cups become trendy fashion accessories, transforming the act of drinking water into a stylish and sophisticated affair.
In conclusion, the key characteristic of popular water bottles ultimately comes down to their aesthetics. Water bottles that capture the hearts of many people at first glance often belong to the healing genre, whether it's dopamine-inspired, Morandi-inspired, high-saturation modern clash colors, or any other visually appealing design. The purpose is to alleviate anxiety and help consumers chill out, making the promise of a beautiful life within reach!
